"Measuring innovation is a crucial step toward managing it successfully, and it's one of the biggest challenges for start-ups, small businesses, and large enterprises. To create a successful innovation pipeline business leaders, product owners, and innovators, leaders must go beyond the traditional accounting methods to create, manage, and measure the impact of their innovations. Design Thinking and Innovation Metrics explains in simple terms how to define and measure innovation, creativity, and business success, so innovation can be managed and can become a driver of exponential business growth"